Set Your Future in Motion
The aim of this project was to produce a series of eye-catching printed media taking advantage of digital technology in new and inspirational ways; the centrepiece being a 200 page course guide.
The printed literature was designed so that it would also work as a fully fledged digital marketing device. With futuristic, fully interactive features, prospective students would not only be able to read about their future at South Devon College, they would be able to experience it!
The future theme wasn’t just a design direction, it was fundamentally about technology. Several pages throughout the publication where designed to work with LAYAR, an augmented reality mobile app allowing pages to come to life when viewed on a phone.
The cover quite literally comes to life and the integrated digital content goes one stage further inside with each course giving in-depth videos and commentaries. Real students talking about their experiences. Social media was also integrated throughout, allowing easy sharing of content and tracking of views and popular content.