Live Well. Take Control.
When community health and care organisation Westbank secured lottery funding for a national diabetes awareness campaign, they chose Matrix to deliver a hard hitting brand.
The challenge was to create a look and feel that would work effectively across the target markets of patients, professionals and commissioners.
The result was the ‘Live Well Take Control’ brand designed to encourage individuals at risk of developing diabetes to seek help.
A series of characters were developed along with accompanying slogans to help communicate the most important messages of the campaign.