Ivor Dewdney® Pasties

One of Plymouth’s best-loved brands has been given a digital makeover, courtesy of the team at Matrix. Famous pasty company Ivor Dewdney approached us to develop and launch a new website to bring the historic firm bang up-to-date.

The new site celebrates the history of the business at the same time as bringing it up to modern-day, responsive, mobile-friendly standards. The design treatment takes a fresh approach to the traditional brand, while staying true to the firm’s heritage through the use of Ivor’s signature.

All Ivor Dewdney® pasties are said to be ‘lovingly-made’ – and a quality seal has been introduced to reflect this.

With an impressive reputation that stretches across the UK and abroad, the business already offered a ‘pasties by post’ feature but has now included an online payment facility meaning that, wherever you are, your favourite pasty is just a click away!

Originally started by its namesake in his mother’s kitchen in the 1930s, the business remains a family one and is now run by Ivor’s grandchildren.

Client: Ivor Dewdney® Pasties
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Part of the project involved producing 3D CGI visualisations of Ivor Dewdney’s products, for that perfect, flawless pasty.

Modelling the pasty saved setting up expensive photoshoots and also allowed for full control over angles and positioning for use on the new website.