Harbourside Fish & Chips

Harbourside approached Matrix for a fun, original and distinctive mascot to use with their Kid’s meals along with new digital menu screens and healthy eating icons. Matrix created ‘Finley the Fish’ and his sidekick ‘Clawdia the Crab’, partners in helping to promote Fish and Chips as the healthier takeaway!

Matrix created and illustrated each character whilst also producing bespoke packaging for the Kid’s box meal, activity sheets and an animated Kid’s menu screen. The packaging needed to be attractive whilst also informative and educational, with activities both inside and on the box itself.

The menu screens were designed for display on high definition displays, incorporating newly created healthy eating icons with a premium look and feel whilst promoting healthier eating.

We would like to congratulate Harbourside for being named the South West Regional Winner at the 2015 National Fish and Chip Awards! Click here to read more.

Client: Harbourside Fish & Chips, The Barbican, Plymouth
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