Drayton Packaging, Branding, Product CGI & Animation

We love being presented with a challenge, so when heating control brand Drayton approached us to review their entire product packaging range we couldn’t have been happier.

Part of Schneider Electric – a global technology group focussed on helping customers make the most of their energy – Drayton design and manufacture products to enable energy efficient heating systems for the domestic market.

We completely rebranded the packaging for their range of valves, thermostats and programmable controllers for the central heating industry.

Making the pack stand out on retailers’ shelves was a clear objective, so we introduced a secondary colour alongside their corporate blue.

This enabled us to highlight key product information while retaining the main corporate colour.

We also incorporated Drayton’s ‘British built to last’ and used the Union Jack to reinforce this.

The project also involved bespoke illustrations and the use of rendering to produce flawless product images with the ability to be fully manipulated. The CGI product visualisations saved the logistics of organising expensive and time consuming photoshoots whilst producing perfect images every time.

In all, we developed new packaging for 60 different product types and the product range is continually growing. This was an exciting project, made all the more rewarding when we see the fruits of our labour on the shelves at our local B&Q!

Client: Drayton, by Schneider Electric
Sector:
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Matrix produced 'How to' 3D animations for Drayton which you can watch below:

"This was the most widespread packaging project we have ever undertaken - around 60 cartons to be re-designed in very short turnaround times. The team at Matrix have been fantastic; from initial design concepts, to rendering images, juggling priorities and delivering on time. Their attention to detail and responsiveness has been second to none."

Farah Shaw, Marketing Communications Manager